From Mother, With Love

This spring I was contacted by Emily Froud, a lovely fashion promotion student from UCA Epsom, who had stumbled upon my series the Memory of My Wardrobe in Address Magazine and asked me whether she could interview me and feature my work in her final project from uni, a book and blog called From Mother, With Love, about the relationships and attachments one has with clothes.

After meeting Emily a couple of months ago, I realized that we share the same views on fashion and clothing, so I agreed to be part of her project. I submitted some of my own images from The Memory of My Wardrobe to the project, as well as a photograph of my grandmother that has more or less been the inspiration and catalyst behind my own project. 

Emily’s book is now ready and looks beautiful. You can see some of the pages with my images below, for more, check out the website for From Mother, With Love. I’m very flattered to be part of the project and want to wish Emily and her book the best of luck!

As I’m on the subject of mothers anyway and it’s Mother’s Day in Finland, I want to wish my mother, both grandmothers, my sister (celebrating her first mother’s day ever!) and all the other lovely moms I know a happy mother’s day! Love you!

FutureFrock Portfolio

Apparently, my work has been up on the online ethical fashion magazine FutureFrock for a while, I just didn’t know about it… I submitted my images ages ago and last time I checked they weren’t there, so I gave up hope and forgot about it, but ta-dah! tonight I found them. Out of Fashion is also mentioned!

The work is a part of my series The Memory of My Wardrobe, which was my final project from uni. Take a look at it here, while waiting for my webpage to be updated (I’m working on it, I really am, I’m just really bad at editing and desiscion making!).

 

Almost Famous

I just had my 15 minutes of fame – one of my images that is in Address Magazine was featured on Cathy Horyn’s fashion blog for New York Times. This is great, super, fantastic, except for that one little thing: they forgot to credit me. Damn. Well, I guess worse things could happen, but it’s annoying still.

Address Publications

I’ve got some great news, the first issue of Address, a journal for fashion writing and criticism is out now – and it’s got my pictures in it!

The magazine looks so good and has some very interesting articles, so I think you should check it out ASAP.

This is not the only good news I have today: Out of Fashion, the magazine I did with Eeva Rinne and Siru Kivistö, can now be found in Akateeminen Kirjakauppa – the biggest bookstore in Finland. I’m so proud of us!

Two More Days

Our exhibition Out of Fashion is open for only two more days! If you haven’t seen it yet, head down to Myymälä2 on Uudenmaankatu in Helsinki today or tomorrow, between 12-18.

I wanna thank everyone who’s helped us with the exhibition and the making of our magazine (it can be found in various locations around Helsinki, as well as in Stockholm and Berlin - and it’s going elsewhere soon as well!) and also everyone who’s supported us by visiting our shows and buying the magazine. The private view last week was a hugh success and we got a nice bit of publicity. Pictures from the event and the press can be found here.

Even though the exhibition closes, we’re still going places with the magazine. To know more, please follow us on Facebook or Tumblr.

Out of Fashion

As part of my final project at uni I did a fashion magazine, Out of Fashion, together with two lovely girls, Eeva Rinne and Siru Kivistö. The magazine can now be bought from Do You Read Me?! in Berlin and the date for our exhibition in Helsinki is also getting closer. The show opens at the gallery Myymälä2 on 17th August and is on until the 25th. See you there! After the show has opened the magazine will be for sale in Finland as well.

Here’s a little teaser of my pages in the magazine, but to see and read the rest of the it you’ll have to get your hands on a copy. And do come to the exhibition as well – there will be pictures on the walls that are not in the magazine.

Welcome

As I’ve mentioned before I’m involved in two different publications as a part of my final project and I’ve promised to get back and write about them later, so here comes some info about the other one.

One of the projects I’m involved with is called Out of Fashion. It’s a fashion publication in collaboration with photographers Eeva Rinne and Siru Kivistö and writers Pihla Hintikka, Anna Lehto, Johannes Reponen, Suvi Saloniemi and Marttiina Utriainen. We all believe that fashion is something more than a superficial act of consuming and are working around different aspects of fashion and raising questions around identity, memory, the portrayal of women and fashion’s impact on our lives and the envionment. The magazine is designed by Artur Närvänen.

The magazine will be launched at Green Lens Studios in London on 31 May and then later in August in Finland, where we’ll also have an exhibition at Myymälä2. You’re all very welcome to all of these events!

Here’s the invitation for the London event – hope to see you there!

Wallflower

This is from the last shoot I did last spring in our old house in Rochester. The light in Petra’s room was so beautiful (and so is she) and I liked the way her night gown blends in with the wall.

Women’s Day

Today is the international women’s day. Apparently it’s not largely celebrated in this country, so no free dessert for me this year!

Speaking of women’s day and equality there’s still a long way to go. Last night was the Oscar gala and I was very surprised to hear that this was the first time a woman won the award for best director. It only took 82 years to achieve. Like there hasn’t been good movies directed by women. Some my favourite movies are directed by women: Lost in Translation by Sofia Coppola and Me and You and Everyone We Know by Miranda July. Actually I’m generally obsessed with them both. July’s collection of short stories, No One Belongs Here More Than You, is something I could go on about forever. Actually, I could go on about everything she does. And Coppola’s sense of style, if I only had that!

Speaking of movies, here’s a shot I took of Eeva during a lighting workshop at Chatham Dockyards. The location was amazing and I heard it’s been used in some films. Apparently a boxing scene in Guy Richies Sherlock Holmes was filmed here. Why on earth didn’t anyone tell me that I could bump into Jude Law in Chatham of all places?

Oh, and happy women’s day to all you lovely ladies!

Global/Local

This is the thing I did for the Global/Local-workshop we had with Dinu Li. The work we did had to have some global and local aspect (duh!) so I did mine about fashion.

For some reason I’ve saved most of my tags from the clothes I’ve bought the past years, just because they look nice and I knew I’ll find use for them some day, and now I did! I was thinking about my relationship to clothes and fashion. I lovelovelove it, but at the same time it makes me feel guilty and ashamed. I’m picky with the food (if you know Swedish, check out this blog about the food industry and how we get fooled) and cosmetics I buy. I don’t like brands and I try to buy organic and local but with clothes it’s the complete opposite. I love brands and even though I don’t like admitting it to myself, I get much happier if I buy a nice T-shirt by the late McQ or Marc by Marc Jacobs than if i buy a nice looking, non-branded organic T-shirt. There’s something wrong about my attitude and thinking, and that’s basically what this brand dress I did is about.

The dress has such a lovely sound I think I should make a video piece of it. I got some good comments about this piece in the crit, but they were most about the dress and not the photograph itself. I do consider myself as a photographer, but for this particular work it was more about the dress and the process than the final outcome of the picture.

I really should write less. I must be boring you to death.